Mike Harmon Joins SportsBranded as President and Chief Marketing & Development Officer
Bringing 28 years of sports marketing experience, Mike Harmon – formerly of SiriusXM Radio – joins SportsBranded as President, Chief Marketing & Development Officer.
Together with brand expert and innovation leader, Eric Berg, SportsBranded brings a fresh approach to designing solutions for brand experiences in sports.
“I’m excited about the opportunity to lead SportsBranded on the next chapter of developing products that marry the fan and brands together in memorable experiences,” says Harmon.
Harmon is a dedicated and accomplished sports marketing executive who has led change and driven results at each stop in his illustrious career. Harmon rose through the ranks with the Blast, beginning with ticket sales and becoming Vice President of Sales & Marketing. Mike Harmon comes to SportsBranded following 11 years leading the sports partnership marketing efforts of SiriusXM Radio, managing the broadcaster’s relationships with every major sport domestically and internationally. He has developed strong mutually beneficial partnerships. During his tenure, SiriusXM became the preeminent audio distributor of sports in the U.S. and grew from 350,000 subscribers to over 31.6 million in 2017. Before SiriusXM, Harmon held marketing and sales positions in the NFL, NASCAR, MLS, MLB and the NBA.
Harmon has continuously led the charge in his industry, even earning recognition as the MLS Marketer of the Year in 1998. Harmon’s success stems from his drive and ability to build true partnerships which are beneficial for all parties, he now joins SportsBranded to continue that mission.
“We couldn’t be happier to have Mike on board to lead this group. His work on both the partner and property sides of the industry provide our clients and partners with unparalleled access to a wealth of knowledge and experience second-to-none,” says Berg.
SportsBranded leverages nearly three decades of experience of analyzing opportunities and building exceptional partnerships from the team, league, broadcaster, and sponsor perspectives as well as brand development, ticket and premium hospitality sales, special event development and execution, game production, digital media, and broadcasting.
Founded in 2004, SportsBranded was designed from inception to serve as an advocate for the relationship between the fan and their experience with partners and properties alike.
For more information, visit Mike Harmon's LinkedIn page
Or contact info@sportsbranded.com